San-Serif

In typography, a sans-serif typeface is one that does not have the small features called "serifs" at the end of strokes. The term comes from the French word sans, meaning "without".
In print, sans-serif fonts are more typically used for headlines than for body text.[1] The conventional wisdom is that serifs help guide the eye along the lines in large blocks of text. Sans-serifs however have acquired considerable acceptance for body text in Europe.

Print

Print is simple English hand-writing. It is the first form of writing that American children are taught when they are of age to go to school. Print includes Serif and Serif typography. Print as all forms of English writing have capital and lower case letters. Print type goes from a to z, and it includes numbers and symbols.

cursive

Cursive is any style of handwriting that is designed for writing down notes and letters by hand. In the Latin and Cyrillic languages the letters in a word are connected, making a word one single complex stroke. In British English, the phrase "joined-up writing" is far more commonly used, while the term "running writing" or "link script" is sometimes used in Australia. Cursive is considered distinct from the so-called "printing" or "block letter" style of handwriting, in which the letters of a word are unconnected, and from "print-writing", which is a cross between cursive and printing, with some unconnected letters and some connected. In the Hebrew cursive and Roman cursive, the letters are not connected.

Logo type

Today there are many corporations, products, services, agencies and other entities using an ideogram (sign, icon) or an emblem (symbol) or a combination of sign and emblem as a logo. Resultingly, only a few of the thousands of ideograms people see are recognized without a name. It is sensible to use an ideogram as a logo, even with the name, if people will not duly identify it. Currently, the usage of both images (ideograms) and the company name (logotype) to emphasize the name instead of the supporting graphic portion, making it unique by its letters, color, and additional graphic elements.

Neon

The neon sign is an evolution of the earlier Geissler tube (also called a Crookes tube), which is a glass tube for demonstrating the principles of electrical discharge. Neon signs are used for many purposes.
At the 1893 World's Fair, the World Columbian Exposition in Chicago, Illinois, Nikola Tesla's neon lamp signs were displayed. The development of neon signs is credited to Georges Claude and the first public display of a neon sign was of two 38-foot long tubes in December of 1910 at the Paris Expo. The first commercial sign was sold by Jaques Fonseque, Claude’s associate, in 1912 to a Paris barber.

Serif Type

In typography, serifs are non-structural details on the ends of some of the strokes that make up letters and symbols. A font that has serifs is called a serif font (or seriffed font). A font without serifs is called sans-serif, from the French sans, meaning "without". Some typography sources refer to sans serif typefaces as "grotesque" (in German "grotesk") or "Gothic", and serif types as "Roman." These terms are no longer commonly used however, except in specific font names.